Learn digital marketing by making real marketing decisions.

Practical challenges, assessments and tools that help you work out what is actually happening in your marketing — and what to do about it next.

Take the free marketing score Try a question first

No sign-up. Roughly seven minutes. Every answer explained.

Google Ads 84

Analytics 68

Tracking 61

An example result

Today's challenge

One real situation. What would you do?

Answer it here. You will get the reasoning either way, not just a tick or a cross.

Will moving a call to action above the fold reliably improve conversions?

Yes, above the fold always performs better No — it helps when intent is high and hurts when the offer needs explaining Yes, provided the button is large enough No, fold position has no measurable effect

A new one every day.

Choose a skill

Where do you want to get sharper?

Google Ads 7 questions Meta Ads 7 questions Analytics 6 questions Tracking 6 questions SEO 6 questions CRO 6 questions

Learn by solving problems

Start from the symptom

This is how marketing problems actually arrive — as a number that moved, with no explanation attached.

My cost per lead doubled Clicks look fine. Leads do not. I'm getting clicks but no leads Where the funnel actually breaks. My conversion tracking looks wrong Platform says one thing, the CRM another. My CPC keeps climbing Auction pressure, or something you did.

One real marketing scenario, every week

A situation worth thinking about and the reasoning behind the right call. No newsletter padding, no round-ups, no unsubscribing out of irritation.